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He might come across as a goofy grown man doing “nonsense” — at least that’s what the skeptics say. But every day, 15 million people across the globe — from India to the U.S. — are watching his videos. And he knows exactly how to turn 10 seconds of footage into content that makes both grandma and grandson smile.
This isn’t just another dry tutorial about “grabbing attention in the first few seconds.” It’s a case study based on a real conversation with Mr.Clabik — the creator of SubSub and the man behind a video that recently hit 45 million views. And it’s not his first time going viral: his top-performing video has already surpassed 490 million views.
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Mr.Clabik isn’t just a creator — he’s the architect of a repeatable system for making viral Shorts. Below are the 12 principles he uses to consistently craft content that spreads like wildfire.
Before filming anything new, Clabik opens YouTube Studio — specifically the “What your viewers watch” section — to see which videos are already getting millions of views among his audience. He doesn’t come up with topics from scratch; instead, he adapts what’s already trending.
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In his spare time, he scrolls through the Shorts feed — because once you start engaging with a certain topic, YouTube’s algorithm will begin suggesting similar, relevant content automatically.
If YouTube decides your audience is somewhere in Argentina — don’t waste your time. SubSub Analytics shows you what’s actually trending in your target country.
It’s not plagiarism — it’s adaptation. He saves time by testing what’s already proven to work.
When a video takes off, the creator doesn’t slow down — he doubles down. He immediately films a few more. Usually, it’s 2 to 4 videos on the same topic, then gradually shifts the storyline while keeping the format consistent.
Avoid going too niche with your topics.
You have just a few seconds to grab attention. The opening shot should spark surprise, laughter, or at the very least — curiosity. Clabik often kicks things off with exaggerated emotion or something absurd — anything that shakes the viewer out of their everyday scroll.
Clabik used to script every shot in detail. Now he trusts his instincts. He sees the structure of the video right away — beginning, middle, climax — and performs like an actor, not a writer.
The sweet spot? 8 to 10 seconds. YouTube Shorts are all about retention, and the shorter the video, the higher the chances people will watch it to the end.
“It’s better to make two 8-second videos than one 20-second one. The algorithm favors content that gets watched all the way through.”
Your first subscriber isn’t a bot. Clabik emphasizes: engaging with your audience matters. From the very beginning — even if you have just one follower — connect with them. Make every person feel seen.
Starting a channel with a single Short is like opening a store with one product. First, build a backlog — then focus on consistency. Clabik recommends having 10 to 14 ready-to-go videos before you launch, so your start is smooth and stable.
In the past, one Short a day was enough to move toward monetization. But not anymore.
If you're targeting an international audience — say less. Literally. Humor and visuals are universal; language can be a limitation.
YouTube allows you to link Shorts to long-form videos using the description's “Play” button. To make this work, link to a full video that naturally expands on the Short’s topic. Viewers are far more likely to continue watching when the transition feels seamless.
A great example is MrBeast, who consistently uses Shorts to drive traffic to his main videos. It's a smart way to lead viewers into deeper content they already enjoy.
Clabik doesn’t work every day — he batch-creates. He sets aside one day just for content production.
His content sparks debate. Some are amazed, some criticize, others dismiss it as childish nonsense. But behind the “nonsense” is a system — analytics, precise execution, and a deep understanding of his audience. He’s not trying to be serious — he’s trying to be effective. Every day, he sets off a wave of smiles across YouTube. And when yet another commenter says, “This isn’t serious content,” Mr.Clabik just looks at the numbers and asks one simple question: “What did you create today?”. That’s it. And most people don’t have an answer.
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