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YouTube Now Allows Swearing in the First 7 Seconds — What It Means for Monetization
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July 30, 2025
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YouTube Now Allows Swearing in the First 7 Seconds — What It Means for Monetization

Ellie Burkhan
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YouTube updated its monetization policy: strong profanity in the first 7 seconds no longer triggers limited ads by default.

Previously, videos that included strong language within the first 7 seconds were automatically hit with the yellow dollar sign — meaning limited or no monetization at all. This rule was designed to align with broadcast standards, as advertisers didn’t want their ads running next to profanity right at the start of a video.

But that’s changed. Now, advertisers get to decide what level of profanity they're comfortable with. In response, YouTube updated its policy: strong language at the beginning of a video no longer affects monetization — as long as it’s used moderately. 

What counts as strong profanity?

  • Moderate profanity: words like asshole, bitch
  • Strong profanity: words like fuck

YouTube clarified: if strong language is used excessively — for example, if a character swears in almost every sentence — that still violates ad-friendly content guidelines.

There’s also no change to restrictions on profanity in titles and thumbnails. Even a single use of such words in these areas can still result in full demonetization.

“Choose your fucks wisely.”

Why Does This Matter?

This update is a direct response to creator feedback. Two years ago, during the last policy change, many creators voiced frustration over poor communication. This time, YouTube aims to be clear, transparent, and creator-friendly in explaining the rules.

 What Hasn’t Changed?

  • YouTube’s Community Guidelines apply to all content — profanity or not.
  • The frequency of profanity remains a key factor in monetization.
  • Titles and thumbnails must remain free of strong language — these are still the most common reasons monetization gets restricted.

You can find the full Community Guidelines in the YouTube Help Center. For more on profanity and monetization, refer to YouTube’s advertiser-friendly content guidelines.

YouTube has taken a step toward creators, allowing more freedom of expression — but within reason. If you want to keep that green dollar sign, double-check your titles and thumbnails before publishing — they’re the first thing that gets flagged.

Have doubts about your setup? Reach out to our Telegram admin: @subsub_admin — we’re here to help.

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