In today’s content flood, facts and features alone aren’t enough. Audiences want to feel something . Content that’s purely “all-business” or pushy will get ignored or scrolled past. In fact, research shows this makes a huge difference: customers who feel an emotional connection are at least 3 times more likely to recommend a brand and repurchase .
Many creators face the same struggles:
- If every post is a sales pitch, viewers tune out . Non-stop calls-to-action without real value erode trust and engagement.
- Your content may be informative but emotionally flat. If it doesn’t evoke joy, curiosity, surprise or another feeling, it won’t resonate .
- Without an unexpected hook or spark, even good content blends into the feed. Studies show that content with surprise or positive emotional impact gets far more shares .