For many brands, video content is something extra or a nice-to-have they never have time for. But if you’re not producing any videos, you’re fading into the background.
For a significant part of consumers, video directly influences their buying choices. And that’s just a tiny part of how powerful video marketing is today. Videos are the heartbeat of connection, the spark of trust, and the engine of growth. Whether you’re aiming to amplify storytelling, drive engagement, or build loyal audiences, video is how modern brands come alive.
And YouTube remains the easiest platform to hit “upload” and get started with video marketing for your business.
Read below and learn exactly how to launch a YouTube channel for business, plus why it’s worth the effort, and the kind of results you can expect.
YouTube used to be a place where you could simply have fun posting anything personal, particularly cat videos and cringe compilations. Today, though, YouTube is a totally different landscape. YouTube influencers like to call it a whole money-making machine.
Here’s why you should consider YouTube to boost brand awareness and revenue growth:
.jpg)
As the second-largest search engine in the world, people go to YouTube actively searching for solutions, stories, and content that speaks to their needs.
When your brand has a well-optimized YouTube channel, you get discovered not just by people already looking for you, but by people who didn’t even know they needed you yet. The platform spans every age group, every niche, and nearly every country. And unlike a social post with a 24-hour lifespan, a single YouTube video can keep pulling in views, leads, and subscribers for months or years.
If you want to show up in search, YouTube is your best friend. Google owns YouTube, and it gives preferential treatment to video content, especially when it’s embedded on your site or blog.
This is where media companies can really win. Posting high-value video content, whether that’s interviews, explainers, or commentary, it’s not just about getting views on YouTube. It also improves your discoverability across the entire web. More clicks mean more time spent on your site, and more chances to convert viewers into customers.
Take Santrel Media as an example, which isn’t exactly a notorious company, but it has a well-established YouTube channel with over 1M subscribers and 60M views as of mid-2025.
The company publishes detailed video tutorials and case studies (~40 minutes long) targeting audiences who value comprehensive guidance. Santrel Media covers trending topics like TikTok Shop affiliate marketing and AI tools, always staying relevant and helpful across a broad range of business sizes and goals. This tactic helps the channel maintain good visibility and adapt to YouTube’s recommendation algorithm, as well as Google search.
Modern audiences look for authenticity, and video content lets you show up with transparency and impact. Building trust is a broadcast opportunity. YouTube gives brands the megaphone to amplify credibility and connect on scale.
Behind-the-scenes videos, staff intros, real customer stories – this kind of content shows the human side of your business. People connect with people, not logos. And when your audience sees your team, your process, your values, it moves them from curious to confident.
You can also stake your claim as an authority. Educational content, deep dives, or “how we did it” breakdowns aren’t just helpful; they position you as the go-to expert in your space.
Just like Khan Academy is an authority in education.
With ~9 million subscribers and over 2 billion views (as of 2025), this YouTube channel reflects global trust and widespread usage. Khan Academy offers free, in-depth content across core academic subjects (math, science, economics, history, and test prep), making it a go-to for learners and educators. Plus, their video content is widely used in schools and by educators around the world.
A pioneer in the space, Khan Academy has built a loyal audience with over a decade of consistent, high-quality uploads.
It’s one thing to say your product is great. It’s another to show it in action.
YouTube is built for that. Product demos, walkthroughs, side-by-sides, feature announcements, and case studies all make your offering easier to understand and buy into. For service-based businesses, this could mean showing your process, your results, or customer transformations.
Don’t be afraid to go live for a launch or Q&A session. Apart from informing, you’re creating real-time engagement, the kind that turns watchers into loyal followers.
One clear example here is Nike, a company that excels on YouTube with a sharp marketing strategy, with videos often featuring cinematic storytelling with striking visuals.
Some of their tactics:
The ROI on a single YouTube video can be massive. A thoughtfully crafted video can continue drawing in customers, explaining your value, and building trust long after the cameras stop rolling.
You can repost clips to LinkedIn. Turn it into reels or TikToks or drop snippets into email campaigns. That’s serious leverage for any marketing team.
Known for its marketing software solutions, HubSpot maximizes the potential of YouTube by sharing comprehensive instructional content and step-by-step guides. To extend reach and stay platform-relevant, they cleverly slice these longer educational segments into bite-sized formats, such as YouTube Shorts, Instagram Reels, and TikTok clips – tailored for each social network’s audience and style.
Yet, unlike the fleeting nature of social media updates, YouTube creates an ongoing exposure thanks to a mix of search visibility, smart recommendation algorithms, and strategic content aimed at your target audience. This translates into a high potential of attracting fresh viewers daily, making YouTube a powerful tool for building and expanding your brand over time.
Now that you understand the pros, you need to know there are also some cons of building and growing a YouTube channel for business.
1. It’s Crowded Out There
In all honesty, YouTube is saturated. Every minute, 500+ hours of video are uploaded. Breaking through that noise requires more than just hitting “upload.” It takes strategy, a clear niche, and sometimes, a little algorithmic luck.
2. Content Creation = Time Drain
Filming, editing, optimizing, designing thumbnails, writing captions, engaging in the comments… It’s a full-time job. If you don’t have an in-house team or solid freelancer relationships, this can quickly become overwhelming.
3. Monetization Takes Time (and Subs)
Don’t expect ad revenue to roll in right away. Most channels won’t qualify for monetization until they hit 1,000 subscribers and 4,000 watch hours. And many businesses reach these numbers in months or more than a year.
Plus, brands often forget that YouTube revenue isn’t just about ads; it’s about product placement, affiliate links, sponsorships, and conversion funnels.
4. The Copyright Risk
Once you gain exposure on YouTube, you need to consider copyright violations and other forms of intellectual property risk. YouTube’s copyright rules can be very strict, and different countries have different rules. For instance, using copyrighted content without asking for permission (like when it’s used for things like reviews, teaching, or making a parody) isn’t always fair use. Getting it wrong can lead to problems such as copyright strikes or even a lawsuit.
For this, SubSub is the right partner to have in your corner. We specialize in helping both creators and brands stay protected, minimize risks, and operate with confidence, so you can avoid strikes, takedowns, or demonetization.
Our team brings deep knowledge of YouTube’s evolving policies and systems. We provide tools and hands-on support to help you prevent copyright violations and efficiently resolve any claims that can come up.
If you’re a creator, that means you can finally stop stressing over stolen content or unexpected revenue loss. SubSub takes care of the behind-the-scenes legal and technical work so you can focus on creating.
If you’re a brand, our team makes it simple to manage content across your creator network while maintaining full control over your intellectual property, without getting tangled in legal complexity.
%20(1).jpg)
5. Limited Design Control
You don’t control the space, YouTube does. That means you need to play along by YouTube’s rules, and the platform has the full power over suggested videos for viewers. Thus, your content should be lean, punchy, and purpose-driven. And when it’s time to ask viewers to take action, there’s no room for guesswork. Make the next step or CTA obvious, enticing, and impossible to ignore.
6. The Need to Stick to a Single, Unified Brand Look
If your YouTube visuals and tone don’t match what’s on your website or socials, your audience might get confused; or worse, they could lose trust. From your logo to your voiceover tone, it all needs to align and stay consistent.
7. Measuring Success Isn’t Always Obvious
Clicks, likes, and views are just digital applause – they don’t automatically translate into committed customers or consistent revenue. If your goal is brand growth or lead generation, you’ll need to go beyond YouTube Studio, which only gives you an idea of how well your channel is performing, and see exactly how your brand competes with similar channels.
SubSub Analytics gives you a data-driven edge, helping you spot what’s working right now across YouTube, and more importantly, why.
Instead of scrolling through endless content, SubSub lets you zero in on high-performing channels using meaningful filters. You can find channels dominating your niche. Sort by category, audience region, subscriber count, or even recent view spikes. SubSub Analytics allows you to quickly surface the most-watched and most-relevant creators in your space – the ones actually pulling traffic with smart strategy.
This isn’t so much about finding similar content, but more about understanding who’s winning the algorithm.
Once you identify channels that overlap with your target audience or compete for the same keywords, you can save them to a custom collection for continuous monitoring. Think of it as your go-to “competitor intel board.”
SubSub digs into the details behind each video’s success, letting you analyze:
In competitive niches, especially for media companies and brands using YouTube for lead generation or brand positioning, small insights can lead to big performance gains. SubSub turns surface-level competitor tracking into deep channel intelligence. You’re watching what others do and learning why it works and how to apply it to your own channel roadmap.
That data feeds your entire content strategy, across all platforms.
For media businesses in particular, launching a YouTube channel for business requires a proper setup from day one – something that looks professional, runs smoothly, and is built to scale. Here’s how to do it right.
First things first: you need a Google account to even touch YouTube. It’s more professional to use your business credentials rather than a personal Gmail. This keeps your content tied to your brand and maintains a clear line between your business operations and your personal inbox.
Next, set up a Brand Account. This is non-negotiable for media businesses. A Brand Account lets you give multiple team members access to manage the channel, from uploading content to replying to comments and checking analytics. It’s built for collaboration and gives you flexibility as your channel grows.
On YouTube, your visuals are the hook. Your channel branding should immediately reflect who you are and what you represent. That means:
Too many brands skip the boring stuff. Don’t be one of them. Your channel description is a chance to rank in search and hook new viewers. Make it clear what kind of content you create, who it’s for, and why you’re worth watching. Sprinkle in keywords, but keep it human.
Don’t let your YouTube channel float in isolation; anchor it to your larger digital world. Drop in links to your website, socials, or newsletter right in the channel settings. It’s a simple move that sets up a smart traffic pipeline, guiding curious viewers toward deeper engagement.
Finally, choose a channel name that’s clean, memorable, and matches your existing brand. Secure a custom @handle before someone else grabs it. Even if you're a niche outlet, act like a major player from day one.
%20(1).jpg)
Once your channel’s live, verify your account with YouTube. It takes two minutes and unlocks critical features: custom thumbnails, longer videos, live streaming – all of which are key for media content.
Dive into your upload settings and tailor the default options to fit your brand and workflow. You can pre-fill descriptions with links, brand messaging, or disclaimers so every new video launches with consistent info. It’s a simple step that saves time and keeps your content aligned.
Now it’s time to get your first videos out there. Start with content that answers common questions, shows your product in action, or explains your service clearly. Stick to a simple upload schedule you can maintain; consistency matters more than frequency at the start.
Once your videos are live, remember to stay active and don’t ghost. Respond to comments, watch your analytics, and keep refining.
Whether you’re starting a new channel or trying to scale the one you have for your business, you need more than just good content; you news strategy, structure, and a clear path to monetization. SubSub gives you access to personalized support, expert insights, and tools built to fast-track your success.
From defining your niche and content direction to optimizing your monetization strategy, the program helps you build a channel that grows in subscribers and revenue.
Setting up a YouTube channel for your brand is about building a launchpad that makes your content discoverable, scalable, and credible from day one. Get this foundation right, and you’ll be in a strong position to compete, grow, and monetize.
If you’re looking for more reach, deeper audience connection, better SEO, and higher conversions, there’s no better place to invest.
And in case you’re unsure about the strategy for your YouTube channel or maybe end up at a crossroads not knowing where to turn, the SubSub Partner Program helps turn creative energy into income. With the right support and strategic tools, you’ll stop guessing and start growing—with real revenue and measurable results.
A YouTube channel helps brands:
Sign in to YouTube with your Google account. Click “Create a new channel”.
Some of the disadvantages of having a YouTube brand channel are:
%20(1).jpg)
.jpg){kind=spacer}