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• You’re excited to build and own an entire function — shaping the playbook, defining the voice, creating the strategy, and eventually growing the team around it.
• You want real influence: working directly with the CEO, contributing to company positioning, and helping define how the business is seen in the market.
• You’re motivated by momentum: joining a company at a true inflection point, where marketing is not an afterthought, but the missing piece that can unlock the next stage of growth.
• You’re inspired by scale and complexity — working with seven products and insights from 2M+ channels of data gives you energy and opens space for bold, impactful marketing decisions.

• 10+ defined go-to-market engines spanning organic content, data-driven research, free tools, events, partnerships, and paid acquisition. Each with timelines and metrics. You own all of them.
• Every landing page, product positioning doc, and launch playbook.
• Brand strategy and identity: positioning, voice, visual guidelines. You define how SubSub looks and sounds.
• Content strategy and direction. You set the editorial agenda and own the content calendar.
• Media relations and earned media: pitching data-driven research to creator economy press, building journalist relationships.
• Industry events: VidCon, VidSummit, MIPCOM, Creator Economy Live. Presence strategy, materials, follow-up.
• Marketing analytics: traffic, conversion, CAC, attribution across all engines.
• SubSub’s public narrative: how the market perceives us.‍
• Team building: as the function grows, you hire the people you need and build the marketing org.

Must Have

• 6–8+ years in marketing, with at least 2 years as a one-person or very small marketing team at a startup
• You are the writer, not the editor of someone else’s work. Proven ability to write: landing pages, positioning docs, blog posts, email sequences
• SEO experience: keyword research, content strategy, on-page optimization. You have built organic traffic from near-zero
• Product marketing instinct: you can take a product spec and turn it into a market-facing story that converts
• Brand instinct: you can define a company’s voice and ensure consistency across all touchpoints without needing an agency
• Experience launching products (not just campaigns): landing pages, onboarding, positioning, pricing pages
• Analytical: you measure CAC, conversion rates, traffic sources, and attribution. Decisions from data, not vibes
• Fluent English (written and verbal). All marketing output is in English. Native or near-native writing quality required
• Comfortable with AI tools as daily workflow (Claude, ChatGPT, Midjourney): not as novelty but as production infrastructure
• Self-directed: no one tells you what to write on Tuesday. You build the calendar, set the priorities, execute

Strong Preference

• Experience in the creator economy, SaaS for creators, or platforms serving content creators
• Experience marketing payments, fintech, or commerce products
• Understanding of YouTube’s ecosystem: how creators think about monetization, growth, content
• Creator economy press relationships (Tubefilter, Creator Economy Newsletter, Passionfruit, or similar)
• Experience with industry events: planning booth presence, panels, post-event follow-up
• Familiarity with Webflow, Notion, HubSpot

• Health and Wellness: We provide medical insurance, access to a company doctor, massage sessions, and therapy services to keep you feeling great.
• Learning and Development: Want to level up your skills? We offer English classes and various training programs to help you grow professionally.
• Active Lifestyle: From yoga to boxing, dance to art, we've got a range of sports activities and creative workshops to keep you active and inspired.‍
• Flexible Workspaces: Work where you're most comfortable — whether it's from home or your favorite co-working space, we'll cover the costs.

We love what we create and are looking for people who feel the same way ❤️